dgm @ The Digital Media Awards 2011

 

SYDNEY, 15 NOVEMBER 2011: dgmAustralia scored Bronze at the Digital Media Awards on Friday night in Beijing, for its search campaign for E*TRADE.

The pay-per-click campaign for E*TRADE coincided with the brand relaunch in November 2010, and resulted in a 40% increase in conversions year-on-year, outperforming all other marketing channels.

 John Matthews, general manager of dgmAustralia, said the win shows that an independent agency in Sydney can compete with the big media groups around the region.

 “We have been working with E*TRADE for the past seven years and we are exceptionally proud of the work we’ve done together. This award is the icing on the cake.”

 The 52-member jury was led by Mat Zucker, chief creative officer of OgilvyOne Worldwide, New York. The fifth year of the awards were held in Beijing at the Grand Millennium.

 From E*TRADE, Matthew Loughnan, head of retail said: “E*TRADE executed a brand relaunch in November 2010. dgm integrated the new brand with our existing paid search campaign and showed excellence in understanding our marketing objectives.

 “Off the back of this launch, our paid search campaign delivered results above and beyond our targets, and continue to improve in a flat market.”

 This is the fourth year that dgm has been successful at these awards.